The play is simple. The stack isn’t. Every new play means more tools to buy, connect, and babysit before anything goes out.
ApolloClayInstantlyHeyReachHubSpotn8nRB2BZeroBounceSlack+16 more
Finding the right tools can take weeks.
Email repliesLinkedIn replies
Not nowInterestedOut of office
Find phoneSummaryFind company
Update CRMAlert team
Book meeting
Getting them to work together is harder.
38% of replies: “We already use HubSpot”
SlackMentioned in #salesInstantlySame email, week 6ClayOld personalization promptHubSpotObjection not logged
Reply rate down 32% since week 2
Making it better means starting over.
Add-on modules
From first signal to follow-up.
Pick only the ones you need. Add more, and their impact compounds.
Listening
Maya Chen5mHigh intent
We’re hiring our first two sales reps. What should we have in place before they start?
Congrats on the first hires! Before they start, pin down your ICP and a simple qualification checklist. Happy to share ours.
Regenerate
24 engagers pulled from this postAdd to list
Hear the conversation.
Jump right in.
Track keywords and competitors, reply on the spot, and turn everyone who engaged into a list for Campaign.
Campaign
Step 1EmailSent
Subject:Before your first two reps start
Hi Maya — I noticed Northstar Labs is hiring two sales reps. We put together a first-hire readiness checklist. Would it be useful for your team?
Wait3 daysif no reply
Step 2LinkedIn DMSent
Hi Maya, saw your LinkedIn post about onboarding your first reps. The checklist I emailed covers exactly that, happy to send it here.
Don't wait for the conversation.
Start it.
Set the campaign's goal, then get a sequence written for each person from what you've researched about them.
Content
MoTuWeThFr
141509:00Why we built Listening161709:00Customer story: Northstar Labs18212209:00Workflow v2 is live232409:00First sales hire checklist25282909:0030Oct 12
Show up consistently.
Let buyers come to you.
Turn meeting notes, new features, or a quick thought into founder-led posts, in your voice.
ConversationsComing soon
Maya ChenAutopilotCo-founder · Northstar Labs
Great talking today, Maya! Here's the first-hire checklist we discussed.
Sent by Autopilot
Thanks! Could we get a discount if we start with 3 seats?
Autopilot needs a decisionPricing isn't in approved knowledge. What discount can we offer?Answer
Every conversation
keeps moving.
Whatever the channel, every conversation updates the record. AI replies and follows up, and loops you in when it should.
Core modules
The context behind
every action.
Bring your team's knowledge and market feedback together, so every action builds on what you've learned.
Record
Maya ChenCo-founder · Northstar Labs
OwnerAlexStageIn conversation
Research added from Sheet
Reply linked from Inbox
Next step assigned to Alex
Customer history, always at hand.
Keep research, conversations, and deal progress in one record, so every interaction starts with context.
List
Hiring their first sales team2
Actively hiringFits our ICP
Maya ChenNorthstar LabsQualified
Leo ParkMorrow HealthQualified
Eva LinHarbor AIFor later
Your audience, organized.
Segment people or companies for campaigns, listening, or follow-up. Reuse the audience across your work.
Sheet
Sales teams to research
CompanyHiring signalContact
NNorthstar Labs2 sales rolesMaya Chen
MMorrow HealthFirst SDRJordan Reyes
HHarbor AINo openingsAvery Lin
RRelayWorksHead of SalesSam Ortiz
Raw data, safely explored.
Organize, enrich, and test ideas in a temporary workspace. Your records stay untouched.
Workflow
Agent
Acme’s usage is down 35%. Their champion left last month, so I drafted a check-in to the new admin:
ToJamie · AcmeChecking in on your Acme workspace
Hi Jamie, I noticed the team hasn’t logged in since Sam moved on. Happy to walk you through…
Next steps, automated.
Hand off repeat work. Each new signal updates your data, alerts the owner, or puts an agent on it.
FAQs
An AI workspace for founders and lean growth teams to discover market signals, research prospects, run campaigns and publish content. Keep your team’s research, audience records and workflows together so each play builds on the context you already have.
Start with Listening, Campaign or Content, or use Core alone. Every plan includes Sheets, Records, Lists and Workflows. Combine modules when a play uses more than one. Conversations, including Inbox, Meetings and Autopilot, is coming soon and is not on sale.
Listening can collect supported public conversations from Threads, LinkedIn, X and Reddit. Collection and replying have different limits: Threads and LinkedIn replies require a connected identity and permission for the target. Cold replies on X are unsupported; Reddit native replies remain partially supported. Review the platform and account requirements before enabling a reply strategy.
Yes. Connect supported agents such as Claude Code or Codex through SignalSurf’s MCP server. They use your workspace context and permissions. Some setup and approval steps stay in the workspace.
Not by default. You review content before publishing and Listening replies before sending. Automatic replies require you to enable auto-send for a specific reply strategy. Agent actions follow the same permissions and approval requirements.
Yes. Use SignalSurf alongside your existing CRM and tools to research audiences, run plays, and keep the context behind your work together. You don’t need to replace your current setup to get started.
Yes. We can help you choose a first play, set up the workspace, and get it running. We’ll agree on the scope, responsibilities, review cadence, and usage budget together.
You have the idea.
We make it real.
From the first signal to the follow-up, we’ll build the play with you.